The last time D.C’s streetcars were running Schott NYC at 49 was already an iconic American brand that changed the world forever. This time the D.C streetcars, in the H Street corridor, were the backdrop for a glimpse into the future of Schott NYC. From their humble beginnings in a Manhattan basement manufacturing raincoats, to outfitting the military, celebrities, and all Billy Badasses. Schott proved to be leaders in more ways than one. The innovative spirit of Schott NYC led them to be the first manufacturer to invent the leather motorcycle jacket. You can find Schott NYC’s design queues emulated by many manufacturers across the globe. Even if you are unfamiliar with the brand, one thing you can’t deny is their distinct style.
A century has passed, and Schott NYC is still one of the most iconic American brands in history. So to celebrate 100 plus years; Schott NYC teamed up with Search and Rescue Squad, and a handpicked collective of designers to take the nation’s capital by storm. The one-day brand immersion infused motorcycle culture with contemporary art, lifestyle clothing, and accessories.
Schott 100 Plus showcased: an art installation by Search & Rescue (S+R) Dry Goods and curation by S+R and Gentlemen's Brim. S+R also launched their BSR line of furniture alongside their "selvedge white denim" glove collaboration with Grifter Company USA. Modern50 and Carter Designs sourced thought provocative art and found objects. Custom Lifestyle displayed a unique take on repurposed materials; mixing fabrics, and detailed stitching to make one of a kind overcoats, and totes. While Milk Cult and Kool Beanz coffee provided refreshments and ice cream sandwiches. Another American icon, Bell Helmets raffled off a Custom 500 helmet and gave away t-shirts. The Schott 100 Plus experience proved why Schott NYC can confidently look forward to the next century and beyond.
Credits
Starring
- Modern50
- Kool Beanz
Supporting Cast
- Larry Ware, Photography, Installation
- Alicia Delarge, Client Relations Admin (BSR)
- Jati Lindsay, Photography
- Patricia A. Wagner, Photography
- Amurri Lauren, Photography
- Casper, The all-around class act German Shepard
Special Guest Appearances
- Sharifa Murdock, Liberty Fairs
- Sasha Valentine, Café Racer XXX
- Paul Thornley, U.S. Royalty | Music
- Leighton Murdock, Tekkies
- Stephon Torrence, Jock Hall TheAgency
- James Tyler White, Greasy Chicken
- Anwar Saleem, H Street Main Street
- Tia Kane, EvtMktgby Tiak Kane
- Eric Channing, Dandies and Quaintrelles
- Kevin Johnson, DC Triumph
- Curran J Swint, Kings RuleTogether
- Somkiet Umkerb, Dr K’s Vintage
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Photos below appear courtesy of Jati Lindsey. Visit his page for more photos of the event.
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| Larry Ware's Custom 1967 BSA Bobber |
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| Tony: wearing vintage coveralls sourced by Dr'Ks Vintage, and customized by Hamid Holloman for Custom Lifestyle, and Search and Rescue Squad, on Sadiki: Converalls by El Solitario |
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| Asher of Grifter Company USA |
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| Kenya of Search and Rescue Squad |
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| Eric Channing founder of the Dandies and Quaintrelles Washington D.C Tweed Ride |
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| Starting from the Left: Kenya, and L of Search and Rescue Squad, and Curran J. Swint the founder of Kings Rule Together |
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Photos below appear courtesy of Patricia Wagner. Visit her page for more photos of the event.
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| Asher and U.S. Royalty Music Guitarist Paul Thornley. True rockstar lifestyle in his Schott Perfecto One Star Jacket. |
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| Ed Cornell of Milk Cult, and Scott Trimmier running from the Po Po. |
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| Patrick Griffith of Milk Cult, and Sadiki both admiring Pat's Custom Moped. |
Photos below appear courtesy of Larry Ware Visit link for more photos of the event.
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| This moped started off as a gift from Ed Cornell, and Pat's better half as a bday gift. Milk Cult Custom: Honda PA50 Hobbit Engine, on a Pacer Frame. |
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| Melvin Johnson of New Ground, and multi-talanted architect, and designer Curry Hackett of Hack Creative. |
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| Marquis Miles of The Dandie Life |
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| Sharifa Murdock Co-founder of Liberty Fairs, and founder of The BKLYN Intern, made the way down from NYC along with her husband Mr. Murdock: founder of Tekkies BK |
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| Curran J. Swint founder of Kings Rule Together, and Alicia Delarge of BSR. |